Six Benefits to Storytelling in a Presentation

From PSMJ:

"Six Benefits to Storytelling in a Presentation

Forget bullet points and slide shows. In the new world of business, the best leaders use storytelling as the ultimate communication tool. We are always putting our clients to sleep with bulleted lists, as we read them verbatim off the screen. The viewers don't remember a thing. By telling stories instead, you can achieve the following:

1. Break through barriers and put people at ease. Stories have a way of getting clients to open up and be more receptive to your ideas, and thus strengthen the relationship.
2. Put information into context. Research proves that people learn best through stories.
3. Persuade — gently. You can introduce ideas more subtly, while commanding attention.
4. Make an emotional connection. It helps your client feel comfortable and aids in the decision to work with you. It gives a client a sense that they know you better.
5. Enliven a presentation. Including a story can transform a dry presentation into an energized one.
6. Make sure your message is understood. Anyone can comprehend a story. It's better than trying to assimilate a series of dry facts. This in turn will give you a competitive edge.

For More Information: http://www.psmj.com/documents/e-casts/April_28_2006/Storytelling_Presentations.htm