Tuesday, July 28, 2009

The Broadway/Valdez District Specific Plan

Join us on Tuesday, August 4 when Kari Jo Ricketts-Ferris, Project Manager/Planning for the City of Oakland will discuss The Broadway/Valdez District Specific Plan.

The Broadway/Valdez District Specific Plan represents an effort to guide City officials in developing strategies to provide destination retail and mixed use development along Broadway between 23rd Street and Interstate 580 (Project Area Map). Broadway is viewed as the City’s “Main Street” and is significant due to its proximity to downtown, its location near two BART stations, a major AC transit bus route, as well as its relationship to adjacent residential neighborhoods, the adjacent medical campuses of Kaiser (Plan) and Summit/Alta Bates (Plan), the successful existing Piedmont Avenue retail street, Telegraph Avenue, the revitalization of Uptown, and a variety of development project in the plan area and the edge of Lake Merritt. The Upper Broadway Strategy estimates that potential development of this 10.5 acre section of Broadway could result in approximately 453,000 square feet of retail space and 834 residential units with estimated revenue generating floor area of 1.37 million square feet with the potential to create $1.7 million annually in sales tax revenue.

The Broadway/Valdez District Specific Plan will be developed in a three-phase process over approximately a two year period which began in January 2009. Through a series of community stakeholder meeting and public workshops hosted by the city of Oakland, citizens will be encouraged to be involved at every stage – developing the project goals, planning concepts and validating the final Plan. Recommendations will then be forwarded to the Landmarks Advisory Board, the Parks and Recreation Advisory Commission, and the Oakland Planning Commission for final review and City Council for its adoption. Reviews of the Plan’s environmental impacts are required and will occur during the later stages of the plan development process.


Regional and Urban Design Forum: The Broadway/ Valdez District Specific Plan

Time: Noon - 1:30pm

Location: AIA East Bay Chapter Office, 1405 Clay Street, Oakland.

Contact: 510/464-3600 or Douglas Frazier, AIA

Cost: None; this program open to all. Please RSVP.

1.5 CES/LU

For more information: 510/464-3600

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