Friday, February 05, 2010

Social Media Marketing for the Small Firm

This presentation will introduce participants to the new and expanding world of social media. From Blogs to tweets, the audience will learn about the fundamentals of social media and how it can be used as part of a larger marketing effort for the small building or architectural firm. Jerry and Mark will explain their strategies for using social media marketing at their firms and how they can be adopted for general use. The presentation will include time for a group discussion of the two approaches and audience members' own experiences with social media marketing.


Jerry James is the Principle of FR James Construction. From 1980 to 1986 Jerry worked as a carpenter and foreman at Bay Area Firms, RD Rice Construction, Luddington Construction and Jones & Kierfer. In 1986 Jerry built the first Burning Man and in 1987 founded Acker & James Construction. From 1989 to 2002 he occupied supervisory and management roles at Ryan Associates, CVC, Moroso Construction and Thompson Brooks. Jerry founded FR James Construction in 2003.

Mark English, AIA is the Principal at Mark English Architects. A native of San Jose and graduate of Cal Poly, Mark has been a licensed and practicing architect in San Francisco for 20 years. He founded his own residential design firm in 1992, and has built award-winning projects in California, Mexico and Texas. Mark also participates int eh AIA-San Francisco Small Business Committee and has been actively promoting peer networking and mutual support as a tool for business growth.


Small Firm Forum: Social Media Marketing for the Small Firm

Jerry James and Mark English, AIA will present two perspectives on the role that social media can play in the marketing strategies of building architectural firms.

Time: Noon - 1:30pm

Location: AIA East Bay Chapter Office, 1405 Clay Street, Oakland.

Contact: 510/464-3600 or Doug Coe

Cost: Free for AIA East Bay chapter members; $3 for non-members. Please RSVP.

1.5 CES LUs

For more information: 510/464-3600

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